Sony Rewards

As a Senior UX Designer at Sony Rewards, I helped shape the new brand and redesigned their web and app experiences to enhance usability and visual consistency. I collaborated closely with cross-functional teams to deliver intuitive user flows that supported both user needs and business objectives.

Play On with Sony Rewards

Over the course of my time on the Sony Rewards team, I designed and evolved dozens of websites, landing pages, and digital experiences that supported the growth of the Sony Rewards loyalty program.

Consumers were dropping off during checkout in the Sony Rewards native app because the dollar-to-points conversion was unclear. As the Sr. UX Designer, I redesigned the experience to make the value exchange more transparent, helping users understand exactly how their points translated into purchase value and giving them greater confidence to complete checkout.