Senior Product Designer & Creative Lead
Summary
Senior Product Designer with 15+ years of experience designing healthcare, enterprise, and consumer digital products. Expertise in mobile-first UX, design systems, content strategy, AI-enabled workflows, and translating complex business requirements into intuitive user experiences.
Core Competencies
Product Design & UX Strategy
Customer Experience (CX) Design
Stakeholder Management
Enterprise SaaS & Digital Platforms
Design Systems
Cross-Functional Collaboration
Healthcare & Regulated UX
Mobile-First Experiences
Design Leadership & Mentorship
Career Highlights
Orchestrated the full creative lifecycle for Merck’s IDVYNSO HIV brand launch, collaborating with cross-functional teams to produce impactful materials 10 days earlier than planned.
Improved Sony Rewards’ native mobile app experience and personalized digital engagement strategies, creating targeted experiences for gamers, movie-goers, and Sony electronics audiences that increased active user participation from 36% to 50%.
Spearheaded the CENTURY product launch for Benjamin Moore, developing the digital ecosystem including website, email campaigns, and interactive tablet magazine experience to support product storytelling.
Led brand strategy and creative execution for 20+ nonprofit organizations, including Columbia University and the National Education Association (NEA), delivering new branding systems, websites and marketing materials.
Skills
Adobe Creative Cloud Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Adobe XD, Firefly, Final Cut Pro, After FX, Lightroom, Acrobat), Adobe Experience Manager, Claude Design, Figma/Figma Make, Sketch 3D Studio Max, PHP, HTML/HTML5, XHTML, CSS, Javascript, CMS, SharePoint, MS Office 365 Portal (Teams, Outlook, PowerPoint, Word, Excel), Google, Salesforce Marketing, Responsive Mobile Design, Social Media Strategy, Creative Lead
Career Snapshot
Content Designer/Creative Lead - Formerly GARDASIL 9, Now HIV PIFELTRO/DELSTRIGO Merck Pharmaceuticals Remote, PA (2022 - Present):
Developed and launched compliant, mobile-first digital experiences for 2 brands, including responsive web and tablet sales tools for healthcare professionals and patients.
Sr. UX Graphic Designer SONY Rewards CRM Marketing Paramus, NJ (2016 - 2022):
Designed user-centric web promotions and email campaigns for PlayStation games and SONY Pictures movies to drive engagement and online sales. Reviewed agency layouts to ensure brand consistency and optimal user experience.
UX Digital Designer Benjamin Moore & Co. Montvale, NJ
(2015 - 2016)
Led wireframing, design, and functional development of digital magazine iPad apps and promotional web elements. Collaborated closely with developers to ensure seamless UX and polished digital experiences.
UX Graphic Designer Scholastic, Inc. New York, NY (2014 - 2015)
Created web and print materials for high-profile co-branded campaigns, developing user-friendly microsites, banners, and educational resources. Contributed strategic insights to enhance campaign designs focused on educators and students.
UX Creative Lead eCoreXperience, New York, NY (2011 - 2014)
Led brand evolution and visual strategy during a comprehensive rebranding process. Gathered client requirements to create impactful UX and visual design solutions that aligned with business goals.
Internal UX Designer Mercer Human Resources and Consulting, Hoboken, NJ (2009 - 2011)
Designed and built internal intranet pages and optimized landing pages on SharePoint to improve usability. Developed annual print and digital “Year in Review” publications and various web marketing materials.
Intern Designer Media and Marketing Japan Society Museum, New York, NY (2008 – 2009)
Optimized website content and design to improve user engagement and visitor retention. Supported exhibition and event marketing efforts by creating microsites and digital newsletters to attract new visitors.
Education
Rutgers University, Bachelor in Arts - Newark, NJ
Let’s Talk About What I Can Bring to Your Team.
From product strategy and UX to visual design and creative leadership, explore the experience and skills
I bring to every project.