Creative UX & Content Design Leader with 15+ years crafting digital experiences and brand content for global brands. Skilled at aligning user needs with business goals, leading cross-functional teams, and delivering impactful, multi-platform solutions.

Core Competencies

UX Design: User research, information architecture, interaction and visual design, content strategy, responsive and mobile-first design.

Web/Graphic Design: Brand identity, print and digital media, typography, layout, and composition.

Web Development: HTML/HTML5, CSS, PHP, JavaScript, CMS (WordPress, SharePoint), Adobe Experience Manager.

Design Tools: Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, XD, After Effects, Lightroom), Figma, Sketch, Final Cut Pro.

Project Management: Agile methodologies, cross-functional collaboration, client communication, team leadership.

Marketing & Strategy: Email marketing, social media content creation, SEO, e-commerce, campaign development.

Selected Highlights

  • Wireframed and designed a dedicated landing page for SONY Rewards on PlayStation.com, enhancing user engagement.

  • Created an interactive mobile app magazine for Benjamin Moore’s Color Trends campaign.

  • Developed an innovative Joint Application Design (JAD) session process that significantly reduced client meeting hours.

  • Designed mobile-responsive concepts, web page layouts, and social media content to boost digital presence.

  • Led a team of designers in delivering high-quality, client-focused design solutions.

  • Rebranded multiple client organizations and launched new identity campaigns to strengthen brand recognition.

  • Established a global design process to streamline and prioritize internal visual web requests.

  • Supported the visual marketing launch of a new HIV medication, ensuring brand consistency and compliance.

Programs Used

Adobe Creative Cloud Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Adobe XD, Final Cut Pro, After FX, Lightroom, Acrobat), Adobe Experience Manager, Figma/Sketch 3D Studio Max, PHP, HTML/HTML5, XHTML, CSS, Javascript, CMS, SharePoint, MS Office 365 Portal (Teams, Outlook, PowerPoint, Word, Excel), Google, Salesforce Marketing, Responsive Mobile Design, Social Media Strategy

Career Snapshot

Content Designer Formerly GARDASIL 9, Now HIV PIFELTRO/DELSTRIGO Merck Pharmaceuticals Remote, NJ (2022 - Present):
Collaborate with marketing teams to design and deliver FDA-compliant print and digital materials for GARDASIL 9 and HIV PIFELTRO/DELSTRIGO. Develop targeted email campaigns for healthcare professionals and consumers, and provide strategic, on-brand feedback on agency creative assets.

Sr. UX Graphic Designer SONY Rewards CRM Marketing Paramus, NJ (2016 - 2022):
Designed user-centric web promotions and email campaigns for PlayStation games and SONY Pictures movies to drive engagement and online sales. Reviewed agency layouts to ensure brand consistency and optimal user experience.

UX Digital Designer Benjamin Moore & Co. Montvale, NJ (2015 - 2016)
Led wireframing, design, and functional development of digital magazine iPad apps and promotional web elements. Collaborated closely with developers to ensure seamless UX and polished digital experiences.

UX Graphic Designer Scholastic, Inc. New York, NY (2014 - 2015)
Created web and print materials for high-profile co-branded campaigns, developing user-friendly microsites, banners, and educational resources. Contributed strategic insights to enhance campaign designs focused on educators and students.

UX Creative Lead eCoreXperience, New York, NY (2011 - 2014)
Led brand evolution and visual strategy during a comprehensive rebranding process. Gathered client requirements to create impactful UX and visual design solutions that aligned with business goals.

Internal UX Designer Mercer Human Resources and Consulting, Hoboken, NJ (2009 - 2011)
Designed and built internal intranet pages and optimized landing pages on SharePoint to improve usability. Developed annual print and digital “Year in Review” publications and various web marketing materials.

Intern Designer Media and Marketing Japan Society Museum, New York, NY (2008 – 2009)
Optimized website content and design to improve user engagement and visitor retention. Supported exhibition and event marketing efforts by creating microsites and digital newsletters to attract new visitors.

Education

Rutgers University, Bachelor in Arts - Newark, NJ

For a printed version of my resume, feel free to download it here