Highly talented, creative and innovative graphic/web design professional offering expertise in delivering new design solutions coupled with experience in website design and developing complex web-based applications and e-Commerce websites. Capable of producing designs that capture the essence of marketing identities with a demonstrated eye for color, shape, size, texture, and layout in the creation of both online/offline content. Possess an uncanny ability to interpret clients’ unspoken wishes and come up with just the right design solution. Adept at application design with knowledge in development of interactive websites including skills in web content management and web search evaluation. As the Sr. Graphic Designer at SONY Rewards, I bring solid skills at developing market-ready and brand-conscious web copy with proficiency in formulating marketing strategies that connect individuals with brands and thrive on surpassing competitors. My goal is to bring a new and challenging web design to every project — as the Creative Director, Lead, or Art Director position that will allow me to utilize my diverse skills and advance my career.
Core Competencies
Web/Graphic Design: Contain exceptional ability to create beautiful graphic designs that complete the needs of clients. Offer skills in building web/print design solutions that bring vision to life in a fresh, aligned, and compelling way. Ability to take direction and critique own work throughout the design process. Highly proficient in the Adobe Creative Cloud Suite, with particular expertise in Photoshop, XD, InDesign, Illustrator, and Lightroom. Also proficient with video rendering for web properties and social media, audio editing, and enhancements using Final Cut Pro and After Effects.
Web Development: Proficiently skilled at web application design/maintenance and familiarity with a wide variety of programming languages such as HTML/HTML5, PHP, and CSS, coupled with expertise developing the best possible websites and applications using acquired methodologies/practices and tools.
Social Media Marketing: Strong knowledge of online marketing fundamentals, content creation/integration, e-Commerce, email marketing promotion, and campaign development.
Selected Highlights
Wireframed and designed a landing page dedicated to Sony Rewards for the PlayStation.com website
Created a mobile app magazine for Benjamin Moore Color Trends
Devised an innovative process for a Joint Application Design (JAD) session resulting in reduction of client meeting hours
Design mobile/responsive design concepts, web page concepts, and developed social media (Facebook, Twitter, LinkedIn, blog site) content
Successfully directed a team of designers and collaborated with clients while working on projects to produce outstanding designs
Rebranded and launched new identity campaigns for multiple client organizations
Created a new global design process for a team that would organize visual web requests from our internal clients
Programs Used
Adobe Creative Cloud Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Adobe XD, Final Cut Pro, After FX, Lightroom, Acrobat), Adobe Experience Manager, Figma/Sketch 3D Studio Max, PHP, HTML/HTML5, XHTML, CSS, Javascript, CMS, SharePoint, MS Office 365 Portal (Teams, Outlook, PowerPoint, Word, Excel), Google, Salesforce Marketing, Responsive Mobile Design, Social Media Strategy
Career Snapshot
Content Designer GARDASIL 9 Merck Pharmaceuticals Remote, NJ (January 2020 - Present):
Support marketing team and provide new marketing materials (print and web) for GARDASIL 9
Design and deploy email blasts for health care professionals and consumers that comply with FDA guidelines
Review agency campaign layouts and provide on-brand feedback
Sr. Graphic Designer SONY Rewards CRM Marketing Paramus, NJ (July 2016 - Present):
Support SONY partners by designing web promotions for PlayStation games and SONY Pictures movies
Review agency campaign layouts and provide on-brand feedback
Design email and web campaigns to promote online sales for earning or redeeming points
UX Digital Designer Benjamin Moore & Co. Montvale, NJ (March 2015 - July 2016)
Support marketing by providing wireframes, designs, and functions for all web projects to the developers
Layout wireframes, design, and develop digital magazine iPad apps
Design all Benjamin Moore digital promotional elements, including online coupons and web hero images
Freelance Graphic Designer Scholastic, Inc. New York, NY (July 2014 - March 2015)
Created web and print ads and materials for high level co-branded campaigns for Scholastic
Developed posters, microsites, banner ads, and worksheets using styles suitable for teachers and students
Provide insight and ideas for new campaign designs
UX Creative Director eCoreXperience, New York, NY (Dec 2011 - July 2014)
Spearhead the eCoreXperience brand and oversaw its evolution throughout the rebranding process
Address client needs and ensured their complete satisfaction
Gather creative, visual, and brand requirements to develop impacting visual elements
Web Designer Mercer Human Resources and Consulting, Hoboken, NJ (Dec 2009 - Nov 2011)
Built and created internal intranet page for lines of businesses within company
Developed annual “Year in Review” magazine for print and web
Created web marketing materials, web banners, and optimized landing pages on SharePoint
Freelance Designer Media and Marketing Japan Society Museum, New York, NY (Aug 2009 – Dec 2009)
Continuously reviewed/optimized content and coding to improve rankings and boost visitor retention
Supported department with setting up exhibitions and conventions including creation of microsites for various events featured on main site
Developed new website design and email newsletter to draw new visitors to the museum
Education
Rutgers University, Bachelor in Arts - Newark, NJ
For a printed version of my resume, feel free to download it here