Sony Rewards

As a Senior UX Designer at Sony Rewards, I helped shape the new brand and redesigned their web and app experiences to enhance usability and visual consistency. I collaborated closely with cross-functional teams to deliver intuitive user flows that supported both user needs and business objectives.

Over the course of my time on the Sony Rewards team, I designed and evolved dozens of websites, landing pages, and digital experiences that supported the growth of the Sony Rewards loyalty program. From promotional campaigns and partner experiences to account management and informational pages, I helped create intuitive, user-centered experiences that introduced members to the program, increased engagement, and encouraged long-term participation. Working closely with product managers, developers, marketers, and business stakeholders, I transformed business objectives into scalable digital solutions that strengthened the Sony Rewards ecosystem across web and mobile. All the work below is everything I have created from concept to completion.